Madrid as an incentive destination

5 reasons to choose Madrid as DMC destination:

  • The capital
  • International Airport
  • Ideal for meetings and conventions
  • Spanish Heritage
  • Nightlife

Are you planning a business travel to Madrid with your company? Discover what E&TB Group Can do for you and the advantages to choose a Destination Management Company in Madrid.

Madrid is...

The capital of Spain, located in the heart of the peninsula and right in the centre of the Castillian plain 646 meters above sea level, has a population of over three million. A cosmopolitan city, a business center, headquarters for the Public Administration, Government, Spanish Parliament and the home of the Spanish Royal Family, Madrid also plays a major role in both the banking and industrial sectors. Most of its industry is located in the Southern fringe of the city, where important textile, food and metal working factories are clustered. Madrid is characterized by intense cultural and artistic activity and a very lively nightlife.

Moving about within the city, you will recognize that although an old Madrid still exists, with its zig-zag disorganized side streets like in any antique quarter in Spain, the newly constructed zones have been laid out according to organized plans for channels that extend throughout the city serving as arteries for the most traffic clogged areas.

The great lungs of Madrid, that enable the city to breathe freely, are la Casa de Campo, the Buen Retiro Park, Parque del Oeste, Juan Carlos I Park and Dehesa de la Villa. Of all, the most popular is the Retiro, whose name comes from its creation was a part of the royal residence.

Madrid has a unique atmosphere due to the combination of itshigh altitude and the mountain breeze. At an altitude of 2,100 feet, this could be Europe's highest capital. Not only is Madrid the capital of Spain but it is also the world capital of bullfighting. Madrid is alive with bars and cafes and has some of the finest shops in Europe.

Madrid cuisine

Madrid gathers the best cuisine of the whole Spain. Each regional cuisine is represented here. From the mix of all the specialities added to a Madrilenian touch has born a really tasty cuisine.

El tapeo

One of the charms of Madrid is the choice of bars where you can enjoy a drink and some “tapas” (small portion). Madrilenian people are really used to go to bars after working and have some tapas with friends.

Nightlife

Madrid is a really lively city during the day and also by night. There are plenty of nightclubs, terraces opened each day with a great variety of style.

Indispensable accompaniments are red and green mojo (an emulsion of paprika and cumin with chilli, oil and vinegar served with hot fish; green mojo uses fresh coriander leaves) and papas arrugas (wrinkled potatoes are new potatoes boiled in seawater then baked and served with spicy mojo sauce). The local wine made with the grapes of Malavasía is strong, dry and quite excellent.

Ideas for incentive groups

The best Flamenco in Madrid

  • Duration of the Activity: 1 ½ hours
  • Opening time: from 11:00 to 17:00 hours
  • Minimum number of people: 10
  • Maximum number of people: 50
  • From Monday to Saturday upon availability. Closed on Sunday

The classes will be done at Espacio Flamenco School which also a “Tablao” offering various shows with out not dinner. The classes are done by professional dancers who were taught by the best Spanish flamenco dancers.

The Director of Espacio Flamenco, Marípaz Lucena is a famous dancer; she dances for Mario Maya’s company. She is famous till Japan where she is creating her own choreography.

During the class you will learn the bases of Flamenco dancing. You will be taught how to coordinate body, feet, hands to dance after watching a short video about Flamenco dance.

The lesson will be supported by a guitar player, a dancer and a singer. After the dance lesson you have the possibility to have an aperitif in the school, it is on request depending on your budget.

El Escorial & Valle de los Caidos

Duration: 5 hours approximately.

El Escorial Monastery, founded by Philip II in the 16th Century, is the largest Spanish building of the Renaissance. It was originally built to provide a place where the King could live the life of a monk whilst ruling the Spanish Empire.

Included in the tour is a guided tour of the Austria's Palace, Kings Pantheon, Infants Pantheon, Cloisters and Basilica.

Only about 20 km north of El Escorial lies the Valley of the Fallen, a vast Basilica excavated from the inside of the mountain, on top of which looms a gigantic granite monument. This monument was built by General Franco to remember the dead of Spain's Civil War. The entire complex is surrounded by a landscape of singular beauty. Enjoy a guided tour of the Basilica.

Santiago Bernabeu Tour

Opening Hours: Open year-round except for 25th of December and 1st of January

Panoramic view of the Stadium

The Tour starts in one of the 8 panoramic lifts at the stadium, giving visitors an idea of the greatness of the team and the Club.

Trophy room

European Cups, Intercontinental Cups, League titles, Spanis Cups, UEFA Cups, Spanish and European Super Cups, and many more titles make up the most impressive track record any football club has ever had. The trophy exhibition also has videos of legendary fixtures, historical kits, pictures of players from the first team, boots... and a lot more memorabilia related to the Club.

Walk around the pitch

You will be able to see just how spectacular our stadium is from the ground.

Presidential Balcony

The Presidential Balcony is reserved for Real Madrid Board Members, those of visiting clubs, important personalities and special guests. It is also the place where numerous Real Madrid captains have received many of the titles the team has won.

Players' tunnel, benches and coaching area

The players' tunnel is the access point to the benches and the coaching area. You may sit and imagine just how coaches see and think about a game.

Dressing rooms

The Santiago Bernabéu Stadium has some of the most modern dressing rooms in the world. Our players wish for the privacy of their dressing room to be respected, so the tour only includes the visitors' dressing room, where you can imagine the excitement players go through before and after a game at the Bernabéu.

Press room

Press conferences take place here once games are over.

Store

Our shop offers a wide variety of official products for you to choose the ideal souvenir to remember your visit.

Catedral de la Almudena

Cathedral of Santa Maria de la Almudena, a catholic temple, was built in 19th century.

Plaza de Cibeles

The Cibeles fountain is the place where Real Madrid fans celebrate triumphs.

Madid Buen Retiro Park

Buen Retiro is one of the largest parks in Madrid.

Pictures provided by Patronato de Turismo de Madrid